Rotary clubs that have implemented the Intentional Membership Strategies recommended by the D-7750 Grow Action Team are growing successfully. The most successful strategies include a membership event where members invite prospects to a presentation of both Rotary International and their own club. These are typically a 1-hour program, sometimes extended to include a breakfast, lunch or happy hour format or during a regular club meeting time in lieu of a regular meeting.
To encourage clubs to plan and execute successful membership events, District 7750 will provide grants to cover event expenses. Clubs that plan and execute a complete event (all Event Requirements below considered) are eligible to receive a grant of up to $15 per guest to cover the expenses of the event ($300 maximum grant per event).
Click here to apply for your grant Recipe for a Successful Membership Event
To qualify for a Membership Event Grant, a club must plan and execute all elements of a successful event:
- Lead time - Schedule the event 6 to 8 weeks from the initial kickoff and invitation time window to avoid short-term schedule conflicts to allow time for members to invite prospects. Events must be complete, including follow-up activities, by October 31, 2017
- Venue/Logistics - Plan for a suitable venue in terms of space, setup, refreshments and A/V equipment
- Invitations -- An intentional strategy to prompt members to invite prospects is essential. Besides email and announcements at meetings, try:
- Contact Information Capture -- Gather contact information about guests in advance, as well as "at the door" in case of walk-ins. Ask members to advise the event organizer(s) of name, email and phone numbers of prospects. Required: Use the "Potential Member" type in DACdb to keep track of prospects.
- Program -- Have a well-prepared program including either handouts or visuals covering Rotary International and your club, touching upon The Rotary Foundation, as well. Sample at: Discover Rotary Slide Show Template
- Membership Proposals -- Have printed membership proposals on hand for prospects/sponsors
- Other Collateral - Some type of Rotary printed material, club brochure, etc. as a take-home item
- Follow-up plan - A plan to get a "Yes", "No" or "Not Now" from each attendee
Clubs that plan and execute a complete event (all above elements considered) are eligible to receive a grant of up to $15 per guest to cover the expenses of the event ($300 maximum grant per event).
Click here to apply for your grant
Please contact John Kimbell with questions firstname.lastname@example.org